Maybe it’s the inner magpie in all of us that it appeals to, but time and again print or packaging that has been foiled has shown itself to be an effective tool in catching the eye, winning interest and attention. It’s certainly one of our favourite print finishing techniques, and when combined with embossing or debossing to make a sculpted finish, is incredibly beautiful. Hot foiling is a versatile technique; it can be used to embellish print, create print or to personalise. Foils come in a wide range of colours and finishes. Most people are familiar with gold and silver foils, but the coloured metallics, pigment foils and transparent foils are much less well known and open up a whole array of design options.